Ford F-150 Research Hub
The Ford F-150 is the best-selling vehicle in America, and that achievement is not accidental. Year after year, the F-150 earns that position by delivering the broadest combination of towing capability, payload, powertrain options, trim variety, and interior quality in the half-ton segment. Whether you need a no-frills work truck, a family-friendly daily driver, a capable off-road performer, or a fully loaded luxury truck, the F-150 lineup has a configuration built for that use case. For buyers in southwestern Wisconsin, it is consistently one of our most requested vehicles at Fillback Ford.
Research the F-150
Powertrain Options Including PowerBoost Hybrid
The F-150 offers one of the most extensive powertrain lineups in the segment. Options include a 3.3-liter V6, a 2.7-liter EcoBoost V6, the popular 3.5-liter EcoBoost V6, the available 5.0-liter V8 Coyote, and the PowerBoost Full Hybrid system, which pairs the 3.5-liter EcoBoost V6 with an electric motor and produces 430 horsepower while delivering segment-leading fuel economy. Towing capability peaks at 14,000 pounds on properly equipped configurations, the highest rating in the half-ton segment, and the PowerBoost hybrid enables 7.2 kilowatts of onboard generator power through Pro Power Onboard, making it a genuine mobile power station.
Work Capability and Payload
The F-150’s body construction uses a military-grade aluminum alloy that reduces weight without sacrificing strength, contributing to best-in-class payload ratings that reach over 2,000 pounds on properly configured work-truck trims. The Pro Power Onboard system available on multiple trims provides 120-volt and 240-volt outlets in the bed and cabin, powering job-site tools, camping equipment, and tailgate setups without a separate generator. Available features include a Pro Trailer Backup Assist system that simplifies trailer maneuvering, and an onboard scale system that measures payload in real time through the instrument cluster.
Trim Levels: XL to Platinum and Raptor
The F-150 lineup spans from the work-focused XL through XLT, Lariat, King Ranch, Platinum, and Limited, providing a range that covers fleet buyers at one end and luxury truck buyers at the other. The Raptor is the performance off-road variant, using a 450-horsepower twin-turbocharged V6 and Fox Live Valve bypass shocks to deliver high-speed off-road performance and desert-running capability from the factory. The Raptor R adds a supercharged 5.2-liter V8 producing 700 horsepower for buyers who want the ultimate performance pickup.
Shop the F-150 at Fillback Ford
The F-150 is one of our most stocked and most-requested vehicles at Fillback Ford across our locations in Prairie du Chien, Boscobel, Richland Center, and Highland. Our team knows this truck in depth and can help you navigate engine choices, cab and bed configurations, towing packages, and trim decisions. Every eligible new F-150 at Fillback comes with our Lifetime Powertrain Warranty. Browse our current F-150 inventory, get pre-approved for financing, or stop in to find your truck.
