A Family Business Since 1948
For more than seven decades, the Fillback Family of Dealerships has served Wisconsin’s Driftless Region with a simple promise: the customer comes first. That promise has stayed the same since 1948, even as the dealership group has grown to four locations and six brands. The Fillback Difference is what happens when a family business treats every customer like part of that family, backed up with real, no-cost protection on the vehicles it sells.
Comprehensive Warranty Coverage at No Extra Cost
Buying a vehicle is a big decision, and confidence in that decision shouldn’t come with a price tag. That’s why most vehicle purchases at Fillback are backed by one of three tiers of warranty coverage, included at no additional cost. Every plan carries a $500 deductible per occurrence, and every plan is designed to give you real protection long after you drive off the lot.
You can review the flagship program in more detail on our Lifetime Powertrain Warranty page.
The Fillback Warranty Program Bundle
Which warranty tier applies to your vehicle depends on whether it’s new or used, and if used, its age and mileage. Here’s how the three tiers break down.
| Warranty Tier | Who It’s For | Key Coverage |
|---|---|---|
| Lifetime Powertrain Warranty | Every retail new vehicle purchase | No time or mileage limitations. Covers up to $7,500 per repair on the engine, transmission, torque converter, differentials, drive shafts, and transfer case. |
| Certified Pre-Owned Warranty | Used vehicles 5 years old or newer with under 80,000 miles | 12-month/12,000-mile comprehensive warranty plus a 6-year/100,000-mile powertrain warranty. Includes trip interruption, rental car allowance, and roadside assistance. |
| 6-Month/6,000-Mile Limited Warranty | Used vehicles up to 12 years old with under 120,000 miles that don’t qualify for the CPO program | Covers the engine, transmission, torque converter, differentials, drive shafts, and transfer case. |
Peace of Mind at Every Price Point
New Vehicle Buyers
Every retail new vehicle buyer gets the strongest tier of all with the Lifetime Powertrain Warranty, offering long-term confidence with no time or mileage limitations.
Certified Pre-Owned Buyers
A buyer choosing a newer used vehicle typically steps up into Certified Pre-Owned coverage with added trip interruption, rental car allowance, and roadside assistance benefits.
Value-Priced Used Buyers
A shopper looking at a value-priced used vehicle still gets meaningful protection through the 6-Month/6,000-Mile Limited Warranty when the vehicle qualifies.
No matter where you land on that spectrum, you’re leaving with more than just a set of keys.
More Than Just a Warranty
Every Warranty Program Bundle comes with a couple of conveniences that make ownership easier, not just cheaper. Complimentary pick-up and delivery service means a covered repair doesn’t have to derail your day, and every plan includes exclusive discounts on service contracts if you decide you want even more protection down the road.
Four Locations, Multiple Brands, One Family Commitment
The Fillback name serves four Wisconsin communities, with some brands represented at multiple stores. No matter which location you visit, you get the same family ownership, customer-first approach, and Warranty Program Bundle behind the sale.
Richland Center
Fillback CDJR of Richland Center represents Chrysler, Dodge, Jeep, and Ram.
Fillback Ford of Richland Center represents Ford.
Boscobel
Fillback CDJR of Boscobel represents Chrysler, Dodge, Jeep, and Ram.
Fillback Chevrolet represents Chevrolet.
Prairie Du Chien
Fillback Ford of Prairie Du Chien represents Ford.
Fillback CDJR of Prairie Du Chien represents Chrysler, Dodge, Jeep, and Ram.
Highland
Fillback Ford represents Ford for Highland and nearby communities.
Selection Across Six Brands
Because the Fillback Family of Dealerships represents Ford, Chevrolet, Chrysler, Dodge, Jeep, and Ram, you’re not limited to a single manufacturer’s lineup when you shop with us. Whether you’re comparing a Ford truck against a Ram, or a Jeep SUV against a Chevrolet, our team can walk you through the honest tradeoffs across brands instead of steering you toward whatever happens to be on one lot.
Learn more about what sets each brand experience apart on our Why Buy Ford page and our Why Buy Chrysler, Dodge, Jeep, Ram page. If you’re still researching which model fits your needs, our CDJR research hub and individual model guides, like our Ram 3500 research page and Chevrolet Trax maintenance schedule, are a great place to start before you ever set foot on a lot.
Protect Your Investment with NanoCure
Warranty coverage protects what’s under the hood, and NanoCure ceramic technology protects everything else. This paint and interior protection option guards against fading, staining, and everyday wear, keeping your vehicle looking newer for longer and helping preserve resale value.
Learn more about how it works on our vehicle protection page.
A Full-Service Experience After the Sale
Warranty coverage is only as good as the service team standing behind it. Our factory-trained technicians handle everything from routine maintenance to warranty-covered repairs, and keeping to your manufacturer’s recommended service schedule is one of the simplest ways to protect your coverage over time.
You can schedule a service appointment online in just a few minutes, or learn more about our full range of services on our service department page.
Buying, Selling, and Trading Made Simple
The Fillback Difference extends beyond warranty coverage into how straightforward we try to make the entire buying and selling process. Get pre-approved for financing online before you ever visit, browse current new vehicle specials and used vehicle specials, or explore budget-friendly options on our used vehicles under $15,000 page.
If you have a vehicle to sell or trade, our team makes that side of the process just as simple. Learn how it works on our sell your car page or our buy, sell, and trade guide for the Boscobel area.
A Wide Selection of Pre-Owned Vehicles
Not every buyer is looking for something brand new, and our Used Car Center reflects that. From budget-friendly options to late-model Certified Pre-Owned vehicles backed by our comprehensive CPO warranty, our used inventory turns over regularly.
If you’re focused specifically on SUVs, our used SUVs for sale page is a good place to narrow your search.
Why Families Keep Coming Back
Seventy-plus years in business doesn’t happen by accident. It happens by treating every customer, whether it’s their first purchase or their fifth, like they’re the reason the dealership exists in the first place. Many of our staff have been with the Fillback family for years themselves, and that continuity shows up in how service appointments are handled, how questions get answered, and how a warranty claim actually gets resolved rather than just promised.
That’s the Fillback Difference, and it’s why so many families across Richland Center, Boscobel, Prairie Du Chien, and Highland keep coming back generation after generation. Read more about our history and values on our about us page, or find directions and hours for all four locations on our location and directions page.
Frequently Asked Questions
What is the Fillback Difference?
The Fillback Difference refers to the combination of comprehensive warranty coverage, included at no extra cost, and the family-owned, customer-first approach that has defined Fillback dealerships since 1948. It includes our three-tiered Warranty Program Bundle along with conveniences like complimentary pick-up and delivery service.
How much does the Fillback warranty coverage cost?
All three warranty tiers are offered to customers at no additional cost. Each plan carries a $500 deductible per occurrence when a covered repair is needed.
What does the Lifetime Powertrain Warranty cover?
It’s included with every retail new vehicle purchase and has no time or mileage limitations. It covers up to $7,500 per repair on major powertrain components, including the engine, transmission, torque converter, differentials, drive shafts, and transfer case.
Do used vehicles come with a warranty at Fillback?
Yes. Used vehicles that are 5 years old or newer with under 80,000 miles typically qualify for our Certified Pre-Owned Warranty, which includes a 12-month/12,000-mile comprehensive plan plus a 6-year/100,000-mile powertrain warranty. Vehicles that don’t qualify for CPO but are 12 years old or newer with under 120,000 miles are generally covered by our 6-Month/6,000-Mile Limited Warranty.
What extra benefits come with the Certified Pre-Owned Warranty?
In addition to comprehensive and powertrain coverage, the Certified Pre-Owned Warranty includes trip interruption coverage, a rental car allowance, and roadside assistance covering towing, flat tires, fuel delivery, lock-out assistance, and jump starts.
Which Fillback location should I visit for a specific brand?
Fillback serves four Wisconsin communities: Richland Center, Boscobel, Prairie Du Chien, and Highland. Some brands are represented at multiple locations, including Ford and CDJR stores in more than one community. Choose the location that matches the brand you want to shop or visit the location and directions page for full store details.
Does the warranty coverage transfer if I sell my vehicle?
Warranty terms can vary by program, so it’s best to confirm transferability with our team for your specific vehicle and warranty tier before selling or trading it in.
