Fillback Ford’s Summer Sales Event Reaches Highland, Prairie du Chien, and Richland Center
financing for 36 months
payments for the first 90 days
toward a down payment
of Premium Maintenance
From July 7 through August 31, 2026, Fillback Ford is running the Ford Summer Sales Event at all three of its Wisconsin locations. The offer is the same in Highland, Prairie du Chien, and Richland Center: 0% financing, deferred payments, and real money toward a down payment. Which town you visit depends on which one is closer to home, not on which deal you get. The dealership operates under one ownership across all three towns, but each location keeps its own inventory and service bays, so there is no need to drive across the county if a Fillback Ford is already close by.
What the Event Actually Includes
Eligible new 2026 Mustang, Escape, Bronco, Explorer, Mach-E, Ranger, F-150, and Super Duty XL/XLT Regular Cab and SuperCab pickups, plus Transit (excluding Passenger/Wagon) and 2025 Bronco Sport, qualify for 0% APR financing for 36 months with $0 payments for the first 90 days. Ford adds $1,000 toward your down payment on top of that, along with a 2-year/25,000-mile Ford Protect Premium Maintenance Plan at no charge. The plan covers two scheduled visits, OEM parts, and wear items such as brake pads, engine belts and hoses, wiper blades, and spark plugs, all with a $0 deductible. It applies the same way at every Fillback Ford location, whether the vehicle is ordered in Highland or picked up off the lot in Richland Center.
Lease Numbers for Eight Models
Prefer to lease? Bronco Sport Big Bend, Maverick XLT FHEV hybrid, and Mustang EcoBoost are each available from $399 a month with $999 down. Ranger XLT, Bronco Big Bend, Explorer Active, and F-150 STX lease from $499 a month with $499 down, both on 36-month terms at 10,500 miles a year. The all-electric Mach-E Select rounds out the list at $499 a month over 48 months. Every lease includes the same 2-year/25,000-mile maintenance coverage as buying outright, so upkeep is handled no matter which nameplate ends up in the driveway. Ranger interest tends to run high around here, and the 2026 Ranger’s towing and bed configurations make it an easy match for anyone hauling gear between Highland, Prairie du Chien, and Richland Center.
Bronco Sport Big Bend
$999 down · 36 months
Maverick XLT FHEV Hybrid
$999 down · 36 months
Mustang EcoBoost
$999 down · 36 months
Ranger XLT
$499 down · 36 months
Bronco Big Bend
$499 down · 36 months
Explorer Active
$499 down · 36 months
F-150 STX
$499 down · 36 months
Mach-E Select
48 months
A Warranty Fillback Backs Beyond the Event
Ford’s incentives are only part of what is available this summer. Fillback also backs eligible vehicles with its own Lifetime Powertrain Warranty, a dealership-added plan that runs alongside the national maintenance coverage and stays in place after the Summer Sales Event ends August 31. Coverage details vary by vehicle, so it is worth asking which units on the lot qualify and what routine maintenance is required to keep it active before signing anything.
Built for the Truck Bed, Not Just the Cab
A lot of what moves off Fillback lots ends up doing real work: hauling firewood, pulling a stock trailer, or getting outfitted before deer season opens. Fillback carries Grizzly hunting blinds alongside the truck lineup, a detail that says something about who shops here. These are Ranger and F-150 buyers looking for a truck that earns its keep, not just one that looks good parked in the driveway. If a blind is part of the plan for a new truck, it is worth asking what is in stock while the Summer Sales Event is still running.
Service Savings Run the Same Dates
Not buying a vehicle this summer? The Summer Service Event runs the same July 7 through August 31 window under the “Real Parts. Real Pros. Real Easy.” banner. Fillback customers can combine up to $215 in rebates: $20 (or 5,000 Ford Rewards Points) on The Works® Package, a tire price match plus up to $125 back on a set of four, up to $50 (or 11,000 points) on Motorcraft® brake service, and $20 on a Motorcraft® battery. These stack with Military, and First Responder pricing, so it is worth asking what applies before checking out.
Three Towns, One Deadline: August 31
Highland, Prairie du Chien, and Richland Center all close out the Summer Sales Event on the same date. The only real decision is which Fillback Ford location fits the schedule best. Stop in, call ahead, or start looking at what is on the lot now. Whichever town it ends up being, the offer runs out August 31, 2026.
Disclaimer: Offer details reflect Ford’s 2026 Summer Sales + Service Event. Confirm current eligibility, vehicle availability, financing terms, lease terms, rebates, maintenance-plan coverage, and Fillback Lifetime Powertrain Warranty requirements before publishing.
