Ford Maverick Research Hub
The Ford Maverick changed the conversation about compact trucks by proving that a genuinely useful pickup could be offered at a starting price that was nearly impossible to find in the segment. Standard hybrid powertrain, a 4.5-foot bed, comfortable crew cab seating for five, and a starting price well below the competition made the Maverick an immediate success when it launched. It is the right truck for buyers who want everyday truck utility, excellent fuel economy, and an affordable price without needing the full size and payload of a midsize or full-size pickup.
Research the Maverick
Hybrid Standard, EcoBoost Available
The Maverick is the only truck currently sold in America that comes standard with a hybrid powertrain. The 2.5-liter Atkinson-cycle hybrid system delivers an EPA-estimated fuel economy that leads the truck segment by a significant margin, making it an appealing choice for buyers who use their truck primarily for daily driving and occasional hauling rather than heavy-duty towing. For buyers who need more towing capacity, the available 2.0-liter EcoBoost turbocharged four-cylinder delivers 250 horsepower and a towing capacity of up to 4,000 pounds, a meaningful upgrade for boat and trailer hauling.
FLEXBED and Cargo Versatility
The Maverick’s 4.5-foot bed benefits from Ford’s FLEXBED system, a series of integrated anchor points, slots, and hooks built into the bed walls and floor that allow for creative cargo solutions without aftermarket accessories. Available FLEXBED accessories from Ford include dividers, shelving units, and tie-down solutions that help organize everything from lumber and tools to camping gear. The bed floor and walls are designed to accept these accessories at the factory level, making it a thoughtfully designed truck bed for buyers who use their bed creatively and frequently.
AWD and XL Through Lariat Trims
The EcoBoost-powered Maverick is available with front-wheel drive or all-wheel drive, with AWD strongly recommended for Wisconsin buyers who encounter snow, ice, and slippery surfaces seasonally. The hybrid model is available with front-wheel drive only. Trim levels span from the value-oriented XL through XLT and Lariat, with each step adding meaningful equipment upgrades including a larger infotainment screen, wireless charging, upgraded interior materials, and additional driver assistance features. The Lariat trim provides a genuinely refined interior experience at a price that remains accessible relative to competing midsize trucks.
Shop the Maverick at Fillback Ford
Fillback Ford carries the Maverick across our locations in Prairie du Chien, Boscobel, Richland Center, and Highland. If you have been looking for an affordable, efficient pickup that still delivers real truck capability, the Maverick is worth a close look. Every eligible new Maverick at Fillback comes with our Lifetime Powertrain Warranty. Browse our current Maverick inventory or schedule a test drive to see why it has earned such a loyal following.
