Ford Fathom at Fillback Family of Dealerships: Midsize Electric Truck Coming 2027

The Ford Fathom is Ford’s first midsize electric truck, built on the all-new Universal Electric Vehicle Platform with standard BlueCruise capability. It offers more projected passenger volume than a Toyota RAV4, plus a frunk, a truck bed, and bi-directional power in one package. Here is what Fillback Family of Dealerships customers in Prairie du Chien, Highland, and Richland Center need to know, and how to get in line early.

Fillback Family of Dealerships has served drivers across southwest Wisconsin for years, and the arrival of the Ford Fathom is exactly the kind of product the team has been preparing for. Ford sells the Fathom through its dealer network, which means your relationship with a trusted local dealer matters from the moment preorders open.

Customers in Prairie du Chien, Highland, and Richland Center do not need to drive to a metro market to get in line for a vehicle this significant. Fillback Ford locations are your direct connection to Ford’s allocation process, your source for accurate answers about the Fathom’s features and timeline, and your partner through delivery and beyond.

The Fathom is built on Ford’s new Universal Electric Vehicle (UEV) Platform, a ground-up architecture designed to bring genuine affordability to the electric truck segment. Fillback’s sales teams are already briefed on the vehicle, so when you walk in or reach out, you get real information, not speculation.

Ford EV lineup and research

Every Ford Fathom truck ships BlueCruise-capable. That means the hardware for Ford’s next-generation hands-free highway driving assistant is built in from day one. BlueCruise operates on designated hands-free Blue Zones, giving drivers a hands-off, eyes-on experience on qualifying highways. The Fathom’s BlueCruise integration works directly with embedded Apple Maps, delivering a more connected on-ramp to off-ramp experience than any previous Ford EV.

That Apple Maps integration is not a phone-projection setup. Apple Maps is embedded directly into the vehicle’s software and hardware stack, providing turn-by-turn directions using natural language, real-time traffic data, intelligent EV routing, and battery preconditioning. For drivers in rural southwest Wisconsin who cover real highway miles between Prairie du Chien, Richland Center, and beyond, that level of navigation and range management is genuinely useful.

Ford Fathom product page

The truck also includes a large high-resolution touchscreen, a digital key, and bi-directional power capability, meaning the Fathom can send power back to your home or to other devices, adding a layer of utility that goes well beyond standard electric vehicles.

The Ford Fathom is not in showrooms yet. Preorders are scheduled to open in early 2027, with customer deliveries beginning later in 2027. Fillback Family of Dealerships will carry the Fathom across its Ford locations when allocation begins.

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Getting on the interest list now matters. Ford is building the Fathom on its new UEV Platform using an assembly process designed to cut manufacturing complexity and keep the vehicle accessible to more buyers. Demand for a midsize electric truck at this price point is expected to be high, and dealer relationships will be central to the allocation process.

Fillback serves buyers from Highland east through Richland Center and south to Prairie du Chien. Rather than manage interest lists at three separate points on the map, the Fillback group coordinates across its locations so the closest store to you can handle your preorder inquiry directly.

The Fathom sits in a segment of its own. Ford is clear that this is not an electric Maverick rebadge. It is a new vehicle, built on a new platform, with a new assembly process. The passenger volume, projected to exceed a Toyota RAV4, combined with a functional frunk and a full truck bed, puts it in a category that no other affordable midsize electric truck currently occupies.

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Fillback Family of Dealerships operates Ford-certified service centers that support EV and traditional vehicle owners across the region. When the Fathom begins delivering to customers in 2027, those service centers will be equipped to support it.

Ford’s over-the-air (OTA) software update capability means the Fathom will receive feature improvements and software-delivered capabilities after purchase, including planned BlueCruise enhancements. Fillback’s service team works alongside those OTA updates to handle any warranty work, charging system service, or scheduled maintenance your truck needs.

For drivers in Richland Center, Highland, and Prairie du Chien, having a local service option means you are not looking at a long drive for EV-specific work. Fillback’s locations are built to serve the communities around them, and that applies to the next generation of Ford trucks as much as it does to the F-150s and Broncos already on the road today.

Fillback Family of Dealerships offers Ford financing options through its finance departments, and those resources will apply to the Fathom when the preorder and purchase process opens. Ford Motor Credit and Fillback’s in-house finance team can walk through loan options, trade-in valuations, and available federal EV tax credits that may apply to the Fathom purchase.

Getting your trade appraised now, before the Fathom launches, puts you in a stronger position when it is time to finalize a deal. Fillback can value your current vehicle today, giving you a clear picture of your equity heading into the transaction.

The Fathom’s UEV Platform was designed specifically to bring electric truck ownership within reach for a broader range of buyers. Fillback’s finance team understands that goal and will work to structure terms that fit your situation, whether you are in Prairie du Chien, Highland, or anywhere else in southwest Wisconsin.

Preorders for the Ford Fathom open in early 2027, and Fillback Family of Dealerships is your local connection to Ford’s allocation process across Prairie du Chien, Highland, and Richland Center. Contact any Fillback Ford location now to add your name to the interest list, get your trade appraised, and be first in line when Wisconsin’s most anticipated new electric truck arrives.