The Ford Bronco’s return to the market was one of the most anticipated automotive events in recent memory, and after years of driving one, it is clear the excitement was deserved. The Bronco is a genuine body-on-frame, four-wheel-drive off-road vehicle built to compete with, and in many ways surpass, the Jeep Wrangler. It offers a depth of off-road capability, configurability, and character that few vehicles in any segment can match. For Wisconsin drivers who want something built for adventure as a primary vehicle, the Bronco is built specifically for that purpose.
The Bronco is available in both two-door and four-door body styles, giving buyers flexibility that most off-road vehicles do not offer. The two-door model is the more traditional and lightweight option, popular with drivers who want a more agile, stripped-down off-road experience. The four-door Bronco seats five passengers comfortably and offers more interior room and a full rear seat, making it the more practical everyday choice for families or regular passengers while retaining full off-road capability. Both body styles share the same powertrain options and trim availability.
The Bronco is available with a 2.3-liter EcoBoost four-cylinder producing 300 horsepower as the standard engine, and an available 2.7-liter EcoBoost V6 producing 330 horsepower for buyers who want more power for technical off-roading and towing. Both engines are available with a seven-speed manual transmission, a rare and appreciated feature in the modern off-road market, as well as a 10-speed automatic. Four-wheel drive with a two-speed transfer case is standard, and the available Sasquatch Package adds 35-inch all-terrain tires, front and rear locking differentials, and high-clearance fender flares from the factory.
The Bronco lineup spans from the capable base trim through Big Bend, Black Diamond, Outer Banks, Wildtrak, Everglades, and the high-performance Bronco Raptor. The Black Diamond is popular with serious off-roaders who want maximum capability at a reasonable price. The Wildtrak balances adventure credentials with comfort and technology for buyers who want to use their Bronco daily. The Raptor sits at the pinnacle, featuring a 418-horsepower twin-turbocharged V6, Fox racing shocks, unique suspension geometry, and performance that genuinely pushes what is possible in a production off-road SUV.
Fillback Ford carries the Bronco at our locations in Prairie du Chien, Boscobel, Richland Center, and Highland. Choosing the right Bronco configuration involves a number of decisions about body style, powertrain, and equipment, and our team is here to work through those choices with you. Every eligible new Bronco at Fillback comes with our Lifetime Powertrain Warranty. View our current Bronco inventory or schedule a test drive to experience one on and off the pavement.
While great effort is made to ensure the accuracy of the information on this site, errors can occur. Please verify all pricing and installed equipment information with a customer service representative. This is easily done by calling us or visiting us at the dealership.
We improve our products and advertising by using Microsoft Clarity to see how you use our website. By using our site, you agree that we and Microsoft can collect and use this data. Our privacy statement has more details.