New Ford at Fillback
New Chevrolet at Fillback
New Buick at Fillback
New Chrysler at Fillback
New Dodge at Fillback
New Jeep at  Fillback
New RAM at Fillback

Welcome To Fillback Family of Dealerships

Allow us to take a moment to welcome you to Fillback where the customer has come first since 1948. What makes us unique and separates us from other dealerships in Southern Wisconsin is that we don’t just have one store—we have three. With a range of new and used cars from brands such as Ford, Chevy, Buick Chrysler, Dodge, Jeep and Ram, we have something in stock for every lifestyle and every personality out there. We also accept anything on trade so if you’re looking to trade in your current car, truck or SUV for something a bit more exhilarating, you can rest assured. We have you covered.

Perhaps what gives us the most satisfaction is that our dedication to customer service has allowed us to serve residents from far outside our immediate area. We have built relationships with customers from all over the state, and even many from Northern Illinois. There really is no limit to what we are capable of. Our three state-of-the-art facilities are spread all throughout Southern Wisconsin and reside in Highland, Richland Center and Boscobel, but it doesn’t matter where you’re coming from. We’re a family business and when you step foot into any one of our showrooms, you are treated as family. That’s our guarantee, and it has been for the last 66 years. When we say the customer comes first, we truly do mean it.

Fillback Ford

401 South Main St Highland, WI 53543 Sales: (608) 929-4513


2410 Hwy. 14 East Richland Center, WI 53581 Sales: (608) 647-5400

Chevy Buick CDJR

1702 Elm St Boscobel, WI 53805 Sales: (608) 375-4664

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