About Fillback Family of Dealerships

Welcome to Fillback Family of Dealerships

Allow us to take a moment to welcome you to the Fillback Family of Dealerships website. If this is your first time coming across our family of dealerships, we want to thank you for giving us the opportunity to serve you. We have a lot to tell you about our dealerships and the multitude of services that we offer, but we just want to let you know before we get into all the details that we’re glad that you have stumbled upon our site. It doesn’t matter what you’re looking for, we can assure you that you have come to the right place.

Customer service has been our top priority since 1948 when the first Fillback dealership opened its doors.Our auto group was established by the grandfather of the current owner, Mark Fillback, and as we have always been a family owned dealership, we pride ourselves on the family values that have been instilled in each one of our locations throughout the rich history of our dealerships. We treat each and every one of our customers with a level of respect that has helped to provide us with an overwhelmingly positive reputation in the area, and it’s a reputation we plan to uphold for years to come.


Speak with one of our professional staff members to get a quick answer to your question.

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Purchase your next car at Fillback Family of Dealerships

New and Certified Used Sales

Here on the website you will find just about everything that you need to get the ball rolling on a new or used vehicle from one of our three stores as well as a slew of information on many of the new and upcoming models that we sell. We also make it easy to plan ahead and save you time on the once-lengthy process that can come with the purchase of a vehicle. Want to calculate the value of your trade in or see how much your monthly payments will pan out to? You can do all of that right here on our helpful website.

Whether you’re looking for a new or used Ford, Chevy, Buick, Chrysler, Dodge, Jeep or Ram vehicle, you can find exactly what you’re looking for in a timely fashion. We have an extremely extensive inventory, so we have made it simple for you to narrow the results. The interactive search bar helps to make it easier to view only the vehicles that pertain to your needs, so whether you’re after a vehicle that gets over 30 mpg or one that is priced below $10,000, you can view every one of the cars, trucks and SUVs that pertain to your needs with just a few keystrokes. It’s one of the many aspects that separates our website as well as our dealership from others spread throughout the Southern Wisconsin area.

Fillback Family of Dealerships Gives Back

We truly appreciate all that our customers do for us, and in an effort to give back, we host a wide variety of automotive related events that help to raise money for the school systems and communities that we serve. On top of the fundraisers that help to get residents in the area involved, we are proud to donate to many local charities, benefits and events in all three of the cities that we have locations in. That includes Highland, Richland Center and Boscobel WI. Giving back is just a small token of the appreciation that we have for each and everyone of the residents have have helped support our business over the years.

If you are interested in learning more about the services that we provide or want to get to know us on more of a personal level, we encourage you to get in touch with us at your next earliest convenience. As we said, the customer has come first at Fillback Family of Dealerships since 1948, and with more than six long decades under our belt, it’s clear to see that our motto is more than just a saying. We truly hope that you give us a chance to show prove to you how we are able to deliver service unlike anything you have ever experienced in the past. Once again, we want to thank you for taking the time to check out our website.

Certified Pre-Owned at Fillback Family of Dealerships